Heidi Coppin joins the luxury online retailer from Not On The High Street, where she was People Director. Previously she held senior HR roles at Net-a-Porter, Asos, Unilever, Warner Music and Anheuser-Busch.
Commenting on her appointment, she says: “Matchesfashion.com has exceptional talent and, as it grows, we need to ensure that it continues to have the best if it is to keep innovating, leading the field and delivering for its customers. I’m thrilled to be joining the team.”
The firm’s Chief Executive, Ulric Jerome, adds: “It’s very important that, as we see such continued accelerated growth across the business, we have the right people to help us think ahead and maintain our momentum. For us it is vital that we have the best technology, and the best digital innovators and engineers who are thinking ahead for our business. Culture and talent are at the core of Matchesfashion.com and, as we grow at this accelerated rate, it’s crucial we nurture both within our business to attract, inspire and retain people. Heidi has an important role to play as we develop globally.”
Matchesfashion.com was founded over 25 years ago by Tom and Ruth Chapman and is an established pillar of high-end fashion retail in London and of the UK fashion industry, and more recently has become one of the most exciting and fastest growing eCommerce businesses in the world.  The business services the global market with over 400 international designer labels across womenswear and menswear, with names including Gucci, Balenciaga, Valentino and Isabel Marant, and ships to customers in over 170 countries worldwide.
The company vision today is to become “The reference point in online luxury shopping”. The business is headquartered in The Shard in London and is backed by leading VCs Highland Capital Partners and Scottish Equity Partners.



