Non-Executive Director   |   UK/EU   |   3rd February 2021

Masood Choudhry appointed as Non-Executive Director at eve sleep


eve sleep, the AIM listed direct to consumer sleep wellness brand operating in the UK, Ireland and France is pleased to announce that Masood Choudhry will join the Board in the role of Independent Non-Executive Director with immediate effect. Masood also joins eve’s Audit Committee as Chairman.

Masood brings with him a wealth of supply chain expertise, having worked for many of Europe’s largest and most prestigious digital and multi-channel retailers in a career spanning over 20 years. For the last four years he was Vice President of Logistics at Zalando, Europe’s biggest online fashion retailer, with responsibility for managing their supply chain. Prior to this Masood spent time at various other leading direct to consumer businesses including World Stores, where he held the position of Chief Operating Officer and ASOS for six years, where he was Director of Supply Chain Development, overseeing a period of rapid global growth.
Masood Choudhry, commented: “I am honoured to be joining eve at this exciting time as it transitions into the next phase of its growth journey. I am deeply passionate about sharing my customer centric experience and helping to drive sustainable growth through operational excellence.”

Cheryl Calverley, CEO of eve sleep commented: “This is a great appointment to our Board. Masood has been at the forefront of the transition to ecommerce for over a decade with many of Europe’s largest and most prestigious online retailers. His expertise and insights will be invaluable as we transition from focusing on restructuring to driving balanced and sustainable growth, initially across our three existing markets. With an increasingly strong executive and non-executive Board, an award winning and growing product range and a healthy balance sheet, eve is well placed to seize the yet untapped opportunity to build a meaningful sleep wellness brand.”

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