Eve Sleep has announced the appointment of James Sturrock as its new Chief Executive, replacing Co-Founder and Chief Executive Jas Bagniewski, who resigned two months ago. Eve Sleep is a pioneer of luxury sleep solutions, promising the perfect start to every day thanks to a guaranteed great night’s sleep. They starting trading in 2015 and have since grown the team to over 100, with offices across Europe and North America.
Sturrock, who was previously Managing Director of online gifts and card retailer Moonpig, steps into his new role at the online bedding this September. During his leadership at Moonpig, he delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering and led the successful rebranding of the business in 2017. Prior to Moonpig, Sturrock was part of Direct Line Group and formerly Direct Line Insurance where he held a number of senior divisional and marketing roles across the company before becoming General Manager of the Commercial Direct Division within the Direct Line Group in 2012.
Alongside Sturrock’s appointment, Nikki Crumpton has independently been appointed to Eve Sleep’s Board as Senior Independent Non-Executive Director with immediate effect, replacing Peter Hepworth who has decided to step down from his role.
“Today’s appointments are a major coup for Eve and a strong endorsement of our business and its growth potential,” Chairman Paul Pindar said. “I am delighted that such a high calibre Chief Executive in James is joining the business. His proven experience in leading and developing online companies will be essential in driving Eve forward to seize the substantial market opportunity ahead.”
Sturrock added: “I am excited to be joining the business at this point in its journey. Eve is a brand-leader with an outstanding product range, operating within an exciting and developing market place with a real opportunity ahead. I look forward to building on the strong foundations in place and taking the business on to achieve its potential.”
For more information visit: www.evemattress.co.uk
