Jon Cleaver has been appointed as the first CTO for In The Style, one of the most talked about, rapid growth stories in the fast fashion business. Jon was previously CTO at Sofology and oversaw the transformation of this ecommerce champion up until the acquisition by DFS in 2017.
In The Style is a trend-led, fast growing fashion e-tailer. Focused on online-only fast fashion, In The Style launches new collections every four to six weeks and lists 200 new items each week, ensuring that the business is always trend led and able to respond to rapidly changing customer demands. In turn, the firm’s celebrity collaborators are able to benefit from a successful business partnership that allows them to launch their own individual collections, reflecting their own unique style. In The Style is backed by Livingbridge, an award-winning mid-market private equity business with a string of successful investments in retail and ecommerce.
For more information, please visit www.inthestyle.com
