In 2010 Apple’s iconic Founder Steve Jobs, was not entirely enthralled with the enterprise. In fact he is famously quoted as saying ‘What I love about the consumer market, that I always hated about the enterprise market, is that we come up with a product, we try to tell everybody about it and every person votes for themselves.’ Fast forward five years and during Apple’s Q4 2015 earnings call Tim Cook, the now CEO, said the following ‘We estimate the enterprise markets accounted for about $25 billion in annual Apple revenue in the last 12 months, up 40% over the prior year and they represent a major growth vector for the future.’
Renaissance Leadership were delighted to be asked to assist Apple in this new focussed initiative of building out their enterprise organisation.
Matt Key joins Apple from ARRIVAL Ltd, a manufacturer of smart electric commercial vehicles, where he led the commercial operations. Previously as Commercial Director, he held global responsibility for the M2M Enterprise Group at Vodafone, this was following a promotion from Commercial Director for Vodafone UK’s Large Corporate Enterprise business. He joined Vodafone via the acquisition of Cable & Wireless Worldwide, where he held the position of Managing Director, Enterprise. Earlier in his career Matt was CEO Sales, North West Europe for Siemens Business Services and Commercial Director, Business Service at Capita Plc.
For more information, visit www.apple.com
